We are delighted to officially reveal that we are joining forces with Burts Potato Chips, one of the UK’s leading producers of premium potato chips.
This is an exciting step for both businesses that will effectively create one the leading UK-owned premium snacking companies – bringing together Burts’ impressive potato chip business with our popcorn and healthy snack operation that exclusively makes products for UK household name brands.
Savoury & Sweet will become part of the Burts business, with the production facility, offices and warehouse remaining here in Leicester – all members of staff will be retained in order meet all current and future orders. We will continue to operate under our existing brand name for now, but will be rebranded as Burts Snacks in due course.
Burts is privately and proudly British-owned. It is located in Plymouth – Devon has been its home since it was founded in 1997 – and has a long history of investing in its business. More than £12m has been invested over the last five years alone – increasing potato frying capacity to 200 tonnes a week, as well as its fast growing ‘Better for you’ business at its 168-people production facility in the south west.
The company has grand plans to become a leading premium snacking business and Savoury & Sweet will help it realise that ambition. Burts aims to expand its ‘Better for You’ business next year under the Burts Snacks banner, creating additional jobs and tripling production capacity all within the current footprint at our Leicester plant.
David Nairn, managing director of Burts, who will lead the newly formed business, commented:
“The Burts business has grown significantly over the last five years, from £11.4m in 2013 to an anticipated £37m (post-acquisition) for 2017. While impressive, our ambition is to drive the business to over £100m in the next five years to become the UK’s biggest player within premium snacking.
“This is an exciting time for everyone working at Burts and Savoury & Sweet. NPD is high on our agenda and we are looking forward to bringing new and exciting innovation that will challenge the current UK snack market.”